Urban · Rural · Fishing · Mountain = Four Villages(四村) = Global Village(地球村)

Connecting and integrating people and resources from urban, rural, fishing, and mountain villages through a platform,
we discover differentiated business opportunities and create new value through scaling and specialization.

About

Who we are

What is NECHON?

NECHON is
an alliance brand
representing four village types.

시(都市)
촌(農村)
촌(漁村)
촌(山村)

NECHON · 都農漁山村

  • 네촌 · NECHON
  • 시너지 · Synergy
  • 역동 · Dynamic
  • 지구 · Earth

NECHON, together with experts across diverse fields, connects and collaborates across urban, rural, fishing, and mountain villages,

develops sustainable businesses that contribute to solving social problems and

is an alliance founded on a global cooperative that creates a virtuous cycle model.

Mission

We Challenge the World's Unsolved Problems

We identify social problems beyond domestic and international boundaries,
develop innovative solutions through relentless analysis,
and turn those solutions into sustainable businesses.

기후위기
식량위기
삼림파괴
빈곤
실업
기술대체
NECHON
Cooperative
Solution Development

Digital Transformation

NX : Nechon eXecute

Connect IT to Reality

NX: Nechon's Unique IT Framework
Building IT Services the World Needs

NECHON_DX Project

NECHON's Digital Transformation (DX)

TOWN Service

Internet Nechon Village Development (eBiz, eGov)

AICO

AI Systems Built on the NX Platform

Building a World Together.
Nechon TOWN, Built Together

Retiree Know-How

  • Share talents
  • Systematize expertise

New Professionals / Those Seeking Experience

  • Learn skills
  • Build collaboration
  • Build a career

Employment

  • Modest income
  • Regular employment

History

김덕겸

2nd Chairperson

김덕겸

2nd Chairperson · NECHON Cooperative

  • Chairman, Urban-Rural Cooperative
  • Director, Gil Medical Foundation
  • Secretary-General, Gachon Academic Foundation
  • Executive Office, Gachon University of Medicine
  • Ph.D. Candidate in Constitutional Law, Göttingen University, Germany
  • B.A. · M.A. · Ph.D. (ABD), Korea University School of Law
이현주

1st Chairperson

이현주

1st Chairperson · NECHON Cooperative

  • CEO, Nechon Life Co., Ltd.
  • 2025 Commendation, Rep. Kim Young-hwan
  • 2025 Commendation, National Agricultural Cooperative Federation
  • 2024 Commendation, Korea Agricultural Technologists Association
  • 2023 Commendation, Goyang City Council
  • 2022 Outstanding Woman Entrepreneur of the Year
  • 2018 Commendation, Mayor of Dangjin
  • 2018 Commendation, Mayor of Goyang
  • 2016 Commendation, Korea Rural Community Corp. Gyeonggi Branch
  • 2015 Commendation, Goyang City Council
  • B.S. Biology, Chosun University
  • Graduated, Gwangju Girls' High School

Think Tank

Think Tank

Discovering solutions that analyze and solve the world's problems

네촌 싱크탱크 주간협의

Weekly Meetings Held

262times

As of March 2026

Impact Projects Identified

6cases

As of March 2026

Experts and activists from diverse fields come together
to explore the world's problems and develop alternatives,
creating sustainable models through commercialization.

Weekly Meeting Activities

  • Problem Discovery
  • Alternative Planning
  • Market Validation
  • Commercialization
  • Sharing business progress
  • Collaboration requests and discussion
  • Finding markets for member products and services

Global Business Development

  • Business discovery, validation, and commercialization
  • Establishment and operation of local entities

Expert Group Operations

  • Managing expert groups across diverse fields
  • Connecting and supporting experts needed for business

Members

김덕겸

Lazarus Kim

External Relations

이현주

Ego Rhee

External Relations

이승용

Riche Rhee

Business Strategy

이동순

kenneth Lee

IT Project Management Expert

오재호

Jaeho Oh

IT Security Solutions / IT Business Expert

우동원

Present Woo

FinTech Expert

김재연

Diana Kim

Global Business / International Development Cooperation

남철진

Cale Nam

Design Specialist

김경서

Kyungseo Kim

AI Expert

김경아

Kyungah Kim

Education Expert

Vision

A future where every social problem in the world
finds its answer through Nechon's solutions

The problems threatening your life — Nechon finds the answers.

Core Values

Data-Driven

Data-Driven Analysis

Penetrating to the essence of problems with cold, clear data.

Field-First

Field-First Execution

Verify in the field, execute in the field.

Global Solidarity

Global Solidarity

Solving problems together beyond borders.

Analyze with cold clarity,
solve with warm heart.

Highlights

Highlights

UN FAO · 2024. 09. 21

Keynote Presentation at UN FAO World Food Forum

Nechon's Nepal Director presented an analysis of value chain challenges in Nepal's highland potato farming and response case studies at the UN FAO World Food Forum.

UN FAO 로고
UN FAO 세계식량포럼 발표
Korea
Nepal
Senegal
Partner Countries: DRC·Ghana·Ethiopia·Benin·Tunisia·Thailand·Russia·China·Japan·USA

Korea

Korea

  • Business Discovery & Commercialization

    Operating Think Tank

  • Rural Depopulation Response

    Discovering profit-generating projects

  • North Gyeongbuk Wildfire Recovery Cooperation

    SEED Program

  • Education Programs

    Retirees / Vulnerable groups / Carbon

Nepal

Nepal

  • Nechon Marketplace Operations

    Direct agricultural produce sales

  • Agricultural Machinery Service

    Proxy tilling service

  • Potato Farming

    Local potato production

  • Human Resource Development

    Korean-style technical talent development

Senegal

Senegal

  • Climate Crisis Response

    Desertification prevention

  • Food Production

    Agroforestry in desertified areas

  • International Carbon Reduction Projects

    Desert greening, carbon farming

  • Trade Business

    Automobiles, electronics, etc.

Impact

Impact Metrics

2025 Current → 2030 Target

Direct Beneficiaries

180 people

→ 36,000 people

Indirect Beneficiaries

1,200 people

→ 240,000 people

Trees Planted

3,600 trees / 5ha

→ 4M trees / 10,000ha

Carbon Reduction

33.5 tCO₂eq

→ 335,000 tCO₂eq

Impact Revenue

200M KRW (approx.)

→ approx. KRW 100B

Hub Stores

1 locations

→ 500 locations

Press

마이고양 기사 이미지
마이고양 · 2022. 03. 09
Dreaming of a Wise Economic and Arts Cooperative

An interview with Lee Hyeon-ju, chairperson of Nechon Cooperative. Some 20 artist members carry out community-linked projects, creating value through ethical economics and expanding citizen participation.